our 6th year in a row
Returning to the Santa Cruz County Fairgrounds for its sixth year, Low Times Festival continues to unite car enthusiasts from across California around a shared passion for elite builds. Founded in 2019 to bridge the automotive communities of Watsonville and beyond, this summer event has evolved into a premier showcase of modified car culture. Attendees can explore a vibrant marketplace featuring top parts manufacturers, streetwear brands, and unique collectibles while enjoying a diverse selection of local food trucks. Join us this summer for a day of community spirit, complete with our signature awards ceremony and raffle prizes.
Since its inception, Low Times has grown immensely, achieving major milestones such as our expansion to the historic History San Jose. This growth reflects our deep commitment to the car community and our dedication to providing an unforgettable experience for every attendee.We are incredibly excited to welcome everyone back to the Santa Cruz County Fairgrounds for Low Times Vol. I in Summer 2026! This installment allows us to elevate every aspect of the festival—from the elite builds and top-tier vendors to the vibrant community atmosphere—creating fresh opportunities for everyone involved. We can’t wait to see you there as we celebrate our seventh year and continue building a legacy of automotive excellence together!
Countdown until Low Times Volume one.
Table Of Content
- Countdown
- Festival Details
- Registration
- Questions & Answers
- Past Festivals
What began as a car show has grown into a full-scale automotive festival, drawing enthusiasts, builders, vendors, and fans from all corners of the community. This iconic venue once again sets the stage for an unforgettable experience packed with standout builds, industry trends, live entertainment, and nonstop energy. Whether you’re showing off your latest creation or just soaking in the atmosphere, this year’s Low Times is shaping up to be our biggest and best yet. Check out the event details below and be sure to register early—we can’t wait to celebrate our shared passion for cars with you once again.
Festival Details
Registration
This is your opportunity to showcase your vehicle or business at one of the most exciting and highly anticipated automotive festivals of the year, held at the iconic Santa Cruz County Fairgrounds in Watsonville. This year’s event is set to be bigger and better than ever, and we’re excited to officially open registration for vehicles, vendors, sponsors, and food vendors. Whether you’re presenting a custom build, promoting your brand, or serving great food, this festival offers the perfect stage to connect with a passionate and enthusiastic automotive community. Drawing enthusiasts from near and far, this event celebrates all aspects of automotive culture—and we can’t wait to see what this year brings.Don’t miss your chance to be part of this unforgettable experience.Click the link below to register, secure your spot, and join us for an incredible celebration of automotive culture.
Don’t miss the chance to be part of this one-of-a-kind experience.
Click the link below to register, secure your spot, and join us for an unforgettable celebration of automotive culture.
Vehicle Registration
To display your vehicle at Low Times, please complete the registration form for review by our team. All vehicles must meet event standards and are subject to approval. Once accepted, a $60 registration fee is required, which includes entry for one vehicle and one driver. Additional passenger passes are available for $25 pre-sale or $35 on the day of the event.
Reserve your spot and take part in an exclusive automotive showcase.
Vendor Registration
Become a featured vendor at Low Times and put your products or services in front of a passionate automotive audience. To participate, please submit a vendor application for review by our team. Once approved, our standard vendor package starts at $300 and includes one vendor space and four event passes. This is a great opportunity to connect with enthusiasts, grow your brand, and be part of an unforgettable event—secure your spot today!
Media Pass Application
Capture the energy of Low Times with an official media pass. To apply, please submit a media pass request for review by our team. Approved media representatives will receive complimentary event access, including behind-the-scenes opportunities and access to designated key areas. This is your opportunity to document the festival’s standout moments and connect with the automotive community.
Apply now to secure your media pass and be part of the action.
Model Application
Be part of the Low Times experience as an official event model. Models play a key role in bringing the energy and style of the festival to life while representing the event, brands, and automotive culture. To be considered, please submit a model application for review by our team. Selected models will receive event access and be featured throughout the festival in designated areas and activities.This is a great opportunity to gain exposure, collaborate with photographers and brands, and be part of a premier automotive event.
Apply now to join the Low Times team and step into the spotlight.
Questions & Answers
Past Festivals
Low Times Vol. I
Saturday, July 12th, 2025
Santa Cruz County Fairgrounds
Low Times Vol. II
Saturday, September 22nd, 2024
History San Jose
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