Low Times Festival
Premium Automotive Showcase
What is the Low Times Festival?
Founded in January 2019, Low Times Festival aims to unite car enthusiasts from across California, creating unforgettable memories centered around amazing builds. The event takes place at the Santa Cruz County Fairgrounds, designed to connect the car communities of Watsonville and its surrounding areas. The festival has now grown into a vibrant showcase of modified cars, featuring a diverse range of vendors from top parts companies, streetwear, and collectibles. Attendees can enjoy a variety of local food trucks and businesses, explore the excitement of the RC Drift Track, and participate in our awards ceremony and raffle prizes. Join us for a day filled with automotive passion and community spirit!
Since its inception, Low Times has grown immensely, achieving the exciting milestone of hosting the festival at two locations, including the historic History San Jose in the Bay Area. This expansion reflects our commitment to the car community and our dedication to providing an unforgettable experience for all attendees. Looking ahead, we’ve decided to organize one event each year for the next few years. Low Times Vol. I will take place in 2025, followed by Vol. II in 2026. This new schedule allows us to focus on enhancing each of the festival's experience and providing fresh opportunities for everyone involved. We can’t wait to welcome everyone back next summer for Vol. I at the Santa Cruz County Fairgrounds. Here’s to creating even more memorable experiences together!
Table Of Content
- Countdown
- Festival Details
- Registration
- Questions & Answers
- Past Festivals
Countdown until Low Times Volume I.
We’re beyond excited to return to Low Times at the Santa Cruz County Fairgrounds for the fifth year in a row! This iconic location has become the ultimate gathering place for automotive enthusiasts, and we’re ready to deliver yet another unforgettable experience. Low Times has grown into a festival that celebrates all things automotive, bringing together a diverse community of car lovers, builders, vendors, and fans.
Whether you’re here to showcase your custom build, check out the latest trends in the industry, or simply enjoy the energy and excitement of the festival, this year’s event promises to be the best yet. With a lineup of show cars, live entertainment, and so much more, it’s an experience you won’t want to miss.Take a look at the event details below, and be sure to register early to secure your spot. We’re looking forward to seeing you and being part of another amazing celebration of automotive passion!
Festival Details
Registration
Here’s your chance to highlight your build or business at one of the most exciting and highly anticipated automotive festivals, taking place at the iconic Santa Cruz County Fairgrounds in Watsonville. This year’s event promises to be bigger and better than ever, and we’re thrilled to announce that we’re now accepting registrations for vehicles, vendors, sponsors, and food vendors. Whether you're showcasing a custom build, promoting your brand, or offering delicious food to attendees, this is the perfect platform to get in front of an enthusiastic and passionate audience. The event draws automotive enthusiasts from all over, and we can't wait to see what this year's festival has in store!
Don’t miss the chance to be part of this one-of-a-kind experience.
Click the link below to register, secure your spot, and join us for an unforgettable celebration of automotive culture.
**Vehicle Registration:**
To showcase your vehicle at Low Times, submit a registration form for our team's review. All cars must meet event standards for approval. Once accepted, a $70.00 fee applies, covering entry for the driver and one passenger. Secure your spot and be part of an exclusive automotive showcase!
**Vendor Opportunities:**
Join Low Times as a featured vendor and showcase your products or services to a passionate automotive community. To participate, simply submit a vendor application for our team’s review. Once approved, our standard vendor package starts at $375.00 fee will apply, which includes your vendor space, two show car spaces and four event passes. This is your chance to connect with enthusiasts and boost your brand's visibility—secure your spot today!
**Sponsor Opportunities:**
Elevate your brand at Low Times by becoming an official event sponsor. Submit a sponsorship application for our team’s review, and once approved, you’ll gain exclusive exposure to a highly engaged audience. Sponsorship packages start at $500.00 and include promotional benefits and event passes. Don’t miss this unique opportunity to amplify your brand—apply now to be part of this premier automotive festival!
**Media Pass Opportunities:**
Capture all the excitement at Low Times with a media pass! To apply, submit a media pass request for our team's review. Approved media representatives will receive complimentary access to the event, including exclusive behind-the-scenes coverage and special access to key areas. This is your chance to showcase the festival's best moments and connect with the automotive community. Apply now to secure your media pass and be part of the action!
Questions & Answers
Past Festivals
Low Times Vol. I
Saturday, June 8th, 2024
Santa Cruz County Fairgrounds
Low Times Vol. II
Saturday, September 22nd, 2024
History San Jose
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