Low Times Festival

Premium Automotive Showcase

What is the Low Times Festival?

Founded in January 2019, Low Times Festival aims to unite car enthusiasts from across California, creating unforgettable memories centered around amazing builds. The event takes place at the Santa Cruz County Fairgrounds, designed to connect the car communities of Watsonville and its surrounding areas. The festival has now grown into a vibrant showcase of modified cars, featuring a diverse range of vendors from top parts companies, streetwear, and collectibles. Attendees can enjoy a variety of local food trucks and businesses, explore the excitement of the RC Drift Track, and participate in our awards ceremony and raffle prizes. Join us for a day filled with automotive passion and community spirit!

Since its inception, Low Times has grown immensely, achieving the exciting milestone of hosting the festival at two locations, including the historic History San Jose in the Bay Area. This expansion reflects our commitment to the car community and our dedication to providing an unforgettable experience for all attendees. Looking ahead, we’ve decided to organize one event each year for the next few years. Low Times Vol. I will take place in 2025, followed by Vol. II in 2026. This new schedule allows us to focus on enhancing each of the festival's experience and providing fresh opportunities for everyone involved. We can’t wait to welcome everyone back next summer for Vol. I at the Santa Cruz County Fairgrounds. Here’s to creating even more memorable experiences together!

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Table Of Content

  • Countdown
  • Festival Details
  • Registration
  • Questions & Answers
  • Past Festivals

Countdown until Low Times Volume I. 

We’re beyond excited to return to Low Times at the Santa Cruz County Fairgrounds for the fifth year in a row! This iconic location has become the ultimate gathering place for automotive enthusiasts, and we’re ready to deliver yet another unforgettable experience. Low Times has grown into a festival that celebrates all things automotive, bringing together a diverse community of car lovers, builders, vendors, and fans.

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Whether you’re here to showcase your custom build, check out the latest trends in the industry, or simply enjoy the energy and excitement of the festival, this year’s event promises to be the best yet. With a lineup of show cars, live entertainment, and so much more, it’s an experience you won’t want to miss.Take a look at the event details below, and be sure to register early to secure your spot. We’re looking forward to seeing you and being part of another amazing celebration of automotive passion!

Festival Details

  FESTIVAL OVERVIEW

1. **Show Cars** An epic showcase of stunning show cars from all over.

2. **Vendors** Automotive parts companies, collectibles and the latest streetwear trend brands for around the area.

3. **Food Trucks** Mouthwatering food trucks serving up local favorites.

4. **Models** Gorgeous models bringing extra style to the event.

5. **Live DJ** High-energy performances by a live DJ to keep the vibes going.

6. **RC Drift Track** Thrilling RC drift track action for the RC drivers.

7. **Award Ceremony** A prestigious award ceremony to celebrate the best of the best builds.

8. **Raffle Giveaway** Huge raffle giveaway with amazing prizes you don’t want to miss.This setup is perfect for a dropdown menu where users can click on each item to reveal more details.

  EVENT SCHEDULE

Staging
8am - Vendors / Food Trucks
9am - Group A Cars 
10am - Group B Cars
11am - Group C Cars

Event Hours
1 pm - Open Ceremony / Gates Open
6 pm - Awards & Raffle
7 pm - End of Event

  DATE & TIME

Saturday, July 12th from 1pm to 7pm

  LOCATION

Santa Cruz County Fairgrounds 
Watsonville, CA

  ADMISSION

$25.00 General Admission
Kids 12 & Under Are Free

  PARKING

Free Parking
Trailer Parking is available for Vendors & Event Participants.

  CONTACT

Email : misofreshevents@yahoo.com

Registration

Here’s your chance to highlight your build or business at one of the most exciting and highly anticipated automotive festivals, taking place at the iconic Santa Cruz County Fairgrounds in Watsonville. This year’s event promises to be bigger and better than ever, and we’re thrilled to announce that we’re now accepting registrations for vehicles, vendors, sponsors, and food vendors. Whether you're showcasing a custom build, promoting your brand, or offering delicious food to attendees, this is the perfect platform to get in front of an enthusiastic and passionate audience. The event draws automotive enthusiasts from all over, and we can't wait to see what this year's festival has in store!

Don’t miss the chance to be part of this one-of-a-kind experience.
Click the link below to register, secure your spot, and join us for an unforgettable celebration of automotive culture.

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**Vehicle Registration:**
To showcase your vehicle at Low Times, submit a registration form for our team's review. All cars must meet event standards for approval. Once accepted, a $70.00 fee applies, covering entry for the driver and one passenger. Secure your spot and be part of an exclusive automotive showcase!

REGISTER HERE

**Vendor Opportunities:**
Join Low Times as a featured vendor and showcase your products or services to a passionate automotive community. To participate, simply submit a vendor application for our team’s review. Once approved, our standard vendor package starts at $375.00 fee will apply, which includes your vendor space, two show car spaces and four event passes. This is your chance to connect with enthusiasts and boost your brand's visibility—secure your spot today!

**Sponsor Opportunities:**
Elevate your brand at Low Times by becoming an official event sponsor. Submit a sponsorship application for our team’s review, and once approved, you’ll gain exclusive exposure to a highly engaged audience. Sponsorship packages start at $500.00 and include promotional benefits and event passes. Don’t miss this unique opportunity to amplify your brand—apply now to be part of this premier automotive festival!

REGISTER HERE

**Media Pass Opportunities:**
Capture all the excitement at Low Times with a media pass! To apply, submit a media pass request for our team's review. Approved media representatives will receive complimentary access to the event, including exclusive behind-the-scenes coverage and special access to key areas. This is your chance to showcase the festival's best moments and connect with the automotive community. Apply now to secure your media pass and be part of the action!

Questions & Answers

Will Low Times be returning to HIstory San Jose?

Yes, Low Times will be returning to History San Jose, but the event will not take place until the summer of 2026. After careful consideration, we have decided to host only one event next season as we work on exciting changes to the brand. While we may adjust the number of events held annually, for now, we are committed to organizing just one event per year. Stay tuned for more updates!

Are canopies allowed in the event?

Canopies are only allowed for sponsors, vendors and food vendors. Show Participants and Spectators are not permited to be use canopies in the event.

Can I BBQ at the event?

Please be advised that BBQing is strictly prohibited at the event.

Can I bring my pet or dog in the event?

No dogs or animals are allowed on the premises, with the exception of service animals as defined by applicable law. 

Can I bring food or beverages into the event?

Guests are allowed to bring food and beverages into the event, with the exception of alcohol, which is strictly prohibited. 

Where can I buy tickets into the event?

Wristbands will be available for purchase on the day of the event at the entrance.

Past Festivals

Low Times Vol. I

Saturday, June 8th, 2024
Santa Cruz County Fairgrounds 

Low Times Vol. II 

Saturday, September 22nd, 2024
History San Jose

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